Drawing from observation was born from the empty space where creative development in South Africa should be. Our primary focus is to connect artists and local communities and give people access to the learning materials and tools to expand their art.
We implement SEO functions daily to improve the client's overall rank on Google. We utilize all facets of Social Media to drive engagement to the site. The website has grown tremendously, and we are proud to be associated with its growth and success.
In 2018 the team created a lead generation website to promote art events. We also hosted events the first Saturday of every second month, which helped grow our reach exponentially.
In 2019 we started creating industry-leading content articles and partnered with Faber Castell. We also launched an e-commerce store that featured top of the range Faber Castell products which involved integrating a shopping function and payment gateway. We continued hosting events throughout the year, which helped expand our reach.
During 2020 we expanded the DFO site to a membership platform to provide quality video tutorial content on a month to month drip basis. We also launched art-by-frame, allowing artists to sell their art online conveniently. The platform takes care of printing and shipping the artist’s artworks.