Are people finding your business?
Or are they finding your competitors?
Bringing leads straight to your digital doorstep. When people search for the products or services that you sell, are they finding your business? If you have a small or no SEO presence at all, your customers will end up buying from your competitors.
But a great SEO presence strengthens your website’s visibility and ensures your business is displayed on the first search results page of any search engine. Did you know that the first result page on a search engine gets 70% of all organic traffic? We can help your business outrank your competitors, boost traffic and increase your sales.
SEO includes:
Helping your brand reach its full potential
Conduct in-depth research to identify relevant and high-traffic keywords valuable to the client's business. This involves analysing search volume, competition, and user intent.
Optimising the website's on-page elements to make them search engine friendly. This includes optimizing meta tags, headers, URLs, content, and internal linking structures.
Addressing technical aspects of the website to ensure it can be crawled and indexed effectively by search engines. This involves fixing issues like page speed, mobile-friendliness, crawl errors, and XML sitemaps.
Developing high-quality, relevant, engaging content that aligns with targeted keywords and user intent. This service may also involve updating and optimizing existing content for better SEO performance.
Building a network of high-quality, authoritative backlinks from other websites to improve the client's website's authority and credibility in the eyes of search engines.
Performing comprehensive website audits to identify strengths, weaknesses, and areas for improvement in the client's current SEO strategy.
Analysing the SEO strategies of competitors to identify opportunities and develop a competitive advantage.
Tailoring SEO strategies specifically for e-commerce websites, focusing on product pages, categories, and user experience.
Regularly tracking the website's SEO performance, providing data-driven insights, and preparing detailed reports on key metrics and improvements.
Optimise the website and online presence for businesses with a physical presence to target local searches and appear in local map listings.
Offering expert advice, devising tailored SEO strategies, and providing guidance on implementation.
Optimising the website's elements and user experience to increase the conversion rate of visitors into customers.
Ensuring the website is optimised for mobile users, considering the increasing importance of mobile search.
Assisting clients in recovering from search engine penalties, such as Google algorithm updates or manual actions.
Integrating SEO strategies with social media marketing efforts to enhance visibility and engagement.
Value-added benefits
Boosts Credibility
When you get good search engine results, people will view your site as high quality. This increases your business credibility and helps boost your sales. We’ll help you by researching keywords that will increase traffic to your website and help it rank higher on search engine results pages.
Cost Saving
Search engine optimisation helps you reach customers organically, boosting your revenues and cutting costs. By investing some of your time into reviewing the content on higher ranking sites and aiming to write better than them, you will generate higher organic rankings and get more business with no cost.
Improves Content Marketing
The more original, high-quality content you provide, the higher your site’s search-ranking will be. Search Engine Optimization and content marketing work hand in hand to help your website rank better in search results. SEO can support your content marketing efforts when your content is informative and of high quality so that it ranks well while keeping it fresh by updating regularly.
Maximizes PPC Campaigns
SEO and PPC are complementary, but when used in coordination, they can tremendously impact your organic and paid search results. PPC helps drive traffic to your site; SEO helps it stay there. When users see that your site has been highly recommended by trustworthy sources (Google), they are likelier to read it, trust your brand, and become customers. A high-ranking SEO page implemented with paid advertising can result in a higher conversion rate than an ad alone.
Competitive Advantage
If you don’t invest in SEO now, your competitors will likely outrank you in search engine results and gain market share. And that can cost you dearly: results on the first page of a Google search get over 90% of traffic. We identify your competitors, analyse their strengths and weaknesses, and then create and manage your online reputation. Next, we ensure your site loads fast and is mobile-friendly, make the best content possible and focus on providing the best user experience.
Increase Reach
While many marketing campaigns focus on a defined target audience, search engine optimisation can help you attract anyone with intent at a given time, no matter what stage of the buying funnel they are in. If you rank for keywords rather than demographics, as you might with PPC or social advertising, you can attract more prospects who may be interested in doing business with you.
Improved Page Rank
Local SEO is a powerful tool that can help your business grow. It helps attract customers ready to buy and gives you a competitive advantage over your local competitors. With the right keywords, almost 80% of mobile searchers looking for services or local businesses turn into conversions. We start by setting up your Google My Business account, then optimize it by making sure you have the correct phone number and address listed.
Next, we set up strategies to gain reviews from your clients; these will help your listing rise in search results. And don’t forget we also create listings in local business directories too!
Improves Usability
SEO is about making your site search engine-friendly, but it can also improve the customer experience when visiting your website. If you work to generate useful and high-quality content, make your site faster and more responsive, add backlinks and enhance every page, you typically get an excellent website in addition to one optimized for search engines. By labeling key pages with rich snippets using schema markup, SEO allows you to provide users with additional information from within the search results page itself.
Quantifiable Results
Imagine being able to find out exactly which keywords are bringing in leads or sales. Imagine knowing which ads are working and on which ad platforms. Imagine having a complete view of your entire marketing campaign — from bids to impressions to spend — all in one place. That’s what our Data Metrics can do for you.
Improves Engagement
An optimized site brings in quality traffic. If you have a site with useful content that matches the searcher’s intent, they will likely spend more time browsing, leading to more conversions and increased ROI. Customers who engage longer with a website tend to connect to the brand more — this can lead to customer advocacy and long-term revenue. To improve your user engagement rate, we use state-of-the-art tools for auditing your site and optimising your title and meta tags. We also ensure that you’re providing a safe and mobile-friendly website.
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SEO FAQ
We are frequently asked about which one performs the best for marketing campaigns. Both are very important and support one another, but in order which one will be the best for your business, factors such as your target market and what your marketing goals are. SEO takes time, but provides steady long-term results.
There are a lot of factors that determine how fast your website is ranking. In general, it takes 3-6 months to see traction and ranking improvements. Sites with little to no SEO presence could take longer to rank, and factors such as keywords, marketing campaigns, and competitors play a role too.
We provide all our clients with monthly diligent reports on the SEO work that we performed. Our SEO experts also set up a dashboard with live information which clients can access anytime. You are also more than welcome to get in touch with the SEO team for any updates.
If your website has little to no SEO presence an audit won’t be required. SEO audits works best for a website that has an established presence that has reached its organic peak and is struggling to grow. Our SEO team investigates your site back to front, and we use helpful tools to ensure efficiency.
We revise your industry keywords twice a month to ensure that we are still on track. At the end of each month clients receive a report on keyword performance which translates back to SEO performance.