Integrating QR codes with infographics

Suppose you plan on using QR codes on your infographics. In that case, there are a few things to keep in mind when formulating your marketing strategy. Here they are listed below.

Create an actionable call to action

Your infographics should include a call to action, and it is considered a best practice. A call to action clarifies the purpose of the QR code & infographics. It encourages the user to make a scan, leading them to a landing page on your website. The CTA is important as it improves the success of your marketing campaigns.

Match your QR code with your design

As mentioned above, QR codes can be customised far beyond the ordinary black and white colours we see so often. When adding QR codes to your digital materials, ensure you have the correct image file type. The style elements including your brand’s CI, should match the design and compliment the infographic.

Make sure to use an appropriate QR code size

QR codes on infographics work effectively when the reader can scan and read them easily. The size solely depends on your marketing materials. However, a general rule of thumb is to make it more prominent when in doubt. A minimum size you can work off is 2 x 2cm. Keep in mind that the smaller it is, the more hidden it becomes to your user, ultimately impacting your campaign performance.

How we can help your business

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