Most businesses just starting out with digital marketing fail. Why?

No matter how much time and money you put into your campaigns things won’t work if the foundation of your marketing campaign is built wrong.

Not to worry, you’re not alone! According to recent surveys done, it’s been reported that over 88% of start-ups fail in their digital marketing campaigns.

2020 Surveys: Why marketing campaigns fail

It primarily constitutes that 19% of start-ups will completely fail in their business and only 69% are successful. The truth is, there’s numerous reasons why businesses fail in digital marketing.

It all stems from a lack of knowledge or a lack in understanding their true target audience’s needs and desires. The solution is not spending more money on campaigns, spending more money on something that isn’t working typically leads to losing more money.

Primarily, modern businesses are working tirelessly to leverage digital strategies such as Search Engine optimization, Social media, email marketing and website promotion to cultivate and enhance their brand identity and user engagement.

To its core, digital marketing is utilizing multiple avenues to fulfil the overall digital marketing goal your business has. In this article we will highlight the reasons why businesses fail but also provide you with solutions to fix your marketing campaigns so that you ultimately gain a positive ROI on your campaigns.